Core benefit
Revision as of 19:28, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Core benefit is the service or benefit the customer is really buying. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Core ben...")
Core benefit is the service or benefit the customer is really buying.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Core benefit. The service or benefit the customer is really buying.
