Deep metaphors
Revision as of 19:42, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Deep metaphors are basic frames or orientations that consumers have toward the world around them. ==Definition== According to Marketing Management by Keller and Kotler (...")
Deep metaphors are basic frames or orientations that consumers have toward the world around them.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Deep metaphors. Basic frames or orientations that consumers have toward the world around them.
