Demand-side method
Revision as of 19:44, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Demand-side method is identifying the effect sponsorship has on consumers' brand knowledge. ==Definition== According to Marketing Management by Keller and Kotler (15th e...")
Demand-side method is identifying the effect sponsorship has on consumers' brand knowledge.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Demand-side method. Identifying the effect sponsorship has on consumers' brand knowledge.