Destination categories
Revision as of 19:45, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Destination categories are product categories that have the greatest impact on where households choose to shop and how they view a particular retailer ==Definition== Accor...")
Destination categories are product categories that have the greatest impact on where households choose to shop and how they view a particular retailer
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Destination categories. Product categories that have the greatest impact on where households choose to shop and how they view a particular retailer
