Counter-trade

From CNM Wiki
Revision as of 20:57, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Counter-trade is offering other items in payment for purchases. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :[[Counter-trade]...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Counter-trade is offering other items in payment for purchases.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Counter-trade. Offering other items in payment for purchases.