Frequency program

From CNM Wiki
Revision as of 21:26, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Frequency program (FP) is designed to provide rewards to customers who buy frequently and in substantial amounts. ==Definition== According to Marketing Management by...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Frequency program (FP) is designed to provide rewards to customers who buy frequently and in substantial amounts.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Frequency program (FP). Designed to provide rewards to customers who buy frequently and in substantial amounts.