Global industry
Revision as of 21:27, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Global industry is an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global p...")
Global industry is an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global positions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Global industry. An industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global positions.
