Going-rate pricing
Revision as of 21:28, 3 June 2020 by MariamKhalid (talk | contribs) (Created page with "Going-rate pricing is the price based largely on competitors' prices. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Going-ra...")
Going-rate pricing is the price based largely on competitors' prices.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Going-rate pricing. Price based largely on competitors' prices.