Holistic marketing
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Holistic marketing is a concept based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Holistic marketing. A concept based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies.
