Hub-and-spoke system
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Hub-and-spoke system is product-management organization where brand or product manager is figuratively at the center, with spokes leading to various departments representing working relationships.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Hub-and-spoke system. Product-management organization where brand or product manager is figuratively at the center, with spokes leading to various departments representing working relationships.
