Innovation
Revision as of 08:44, 4 June 2020 by MariamKhalid (talk | contribs)
Innovation is a new idea applied to initiating or improving a product, process, or service. Innovation can be considered as creative outcome or the final stage of the three-stage model of creativity.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Innovation. A new idea applied to initiating or improving a product, process, or service.
According to Management by Robbins and Coulter (14th edition),
- Innovation. Taking creative ideas and turning them into useful products or work methods.
According to Marketing Management by Keller and Kotler (15th edition),
- Innovation. Any good, service, or idea that is perceived by someone as new.
