Family brand
Revision as of 08:55, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Family brand is a situation in which the parent brand is already associated with multiple products through brand extensions. ==Definition== According to Marketing Manage...")
Family brand is a situation in which the parent brand is already associated with multiple products through brand extensions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Family brand. Situation in which the parent brand is already associated with multiple products through brand extensions.
