Features

From CNM Wiki
Revision as of 08:57, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Features are things that enhance the basic function of a product. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Features....")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Features are things that enhance the basic function of a product.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Features. Things that enhance the basic function of a product.