Focus group
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Focus group is a gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Focus group. A gathering of 6 to 10 people who are carefully selected based on certain demographic, psychographic, or other considerations and brought together to discuss various topics of interest.
