Market demand
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Market demand is the total volume of a product that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Market demand. The total volume of a product that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
