Market potential
Revision as of 09:23, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Market potential is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment. ==Definition== According...")
Market potential is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Market potential. The limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.
