Marketing audit
Revision as of 09:37, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and...")
Marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Marketing audit. A comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities.
