Noncompensatory models
Revision as of 11:18, 4 June 2020 by MariamKhalid (talk | contribs) (MariamKhalid moved page Noncompensatory to Noncompensatory models)
Noncompensatory models is in consumer choice, when consumers do not simultaneously consider all positive and negative attribute considerations in making a decision.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Noncompensatory models. In consumer choice, when consumers do not simultaneously consider all positive and negative attribute considerations in making a decision.
