Primary groups
Revision as of 12:04, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Primary groups are groups with which a person interacts continuously and informally, such as family, friends, neighbors, and coworkers. ==Definition== According to Marke...")
Primary groups are groups with which a person interacts continuously and informally, such as family, friends, neighbors, and coworkers.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Primary groups. Groups with which a person interacts continuously and informally, such as family, friends, neighbors, and coworkers.
