Market exchangeable
Revision as of 12:06, 4 June 2020 by MariamKhalid (talk | contribs)
A product is any item of goods, services, or any intangible that can be sold. Product can refer to one or more of the following:
- A solution or component of a solution that is the primary result of a project or operations;
- An article or substance that is produced or refined for sale. Tangible goods such as produce or hardware, intangible items such as data, ideas, or software, such complex things as places and enterprises, as well as services, labor, work time, events and other experiences are examples of products.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Product. Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.
Features
- Product mix. A model representing distinguishable components of any product, which must include a deliverable, product delivery, and product charge.
- Product scope. All the features and functions that characterize a product.
- Service. Work carried out or on behalf of others.
