Product invention

From CNM Wiki
Revision as of 12:08, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Product invention is creating something new via product development or other means. ==Definition== According to [[Marketing Management by Keller and Kotler (15th edition)]...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Product invention is creating something new via product development or other means.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Product invention. Creating something new via product development or other means.