Psychographics
Revision as of 12:18, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Psychographics is the science of using psychology and demographics to better understand consumers. ==Definition== According to Marketing Management by Keller and Kotler...")
Psychographics is the science of using psychology and demographics to better understand consumers.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Psychographics. The science of using psychology and demographics to better understand consumers.
