Overall market share

From CNM Wiki
Revision as of 12:38, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Overall market share is the company's sales expressed as a percentage of total market sales. ==Definition== According to Marketing Management by Keller and Kotler (15th...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Overall market share is the company's sales expressed as a percentage of total market sales.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Overall market share. The company's sales expressed as a percentage of total market sales.