Overall market share
Revision as of 12:38, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Overall market share is the company's sales expressed as a percentage of total market sales. ==Definition== According to Marketing Management by Keller and Kotler (15th...")
Overall market share is the company's sales expressed as a percentage of total market sales.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Overall market share. The company's sales expressed as a percentage of total market sales.