Packaging

Packaging. A negotiation tactic of putting a few items together and allowing both sides to achieve gains on one or more items to establish trust and decrease the number of unresolved issues.

Definitions

According to Labor Relations and Collective Bargaining by Michael R. Carrell and Christina Heavrin (10th edition),

Packaging. A negotiation tactic of putting a few items together and allowing both sides to achieve gains on one or more items to establish trust and decrease the number of unresolved issues.

According to Marketing Management by Keller and Kotler (15th edition),

Packaging. All the activities of designing and producing the container for a product.

Related concepts

• Labor relations. The systematic study of attitudes, motivations, and behaviors which two or more job-market actors assume toward each another.

Related lectures

• Introduction to Labor Relations.