Parent brand
Revision as of 12:40, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Parent brand is an existing brand that gives birth to a brand extension. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Paren...")
Parent brand is an existing brand that gives birth to a brand extension.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Parent brand. An existing brand that gives birth to a brand extension.
