Perception
Revision as of 13:03, 4 June 2020 by MariamKhalid (talk | contribs)
Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
Definitions
According to Organizational Behavior by Robbins and Judge (17th edition),
- Perception. A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
According to Management by Robbins and Coulter (14th edition),
- Perception. A process by which we give meaning to our environment by organizing and interpreting sensory impressions.
According to Marketing Management by Keller and Kotler (15th edition),
- Perception. The process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.
