Personal communications channel
Revision as of 13:04, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Personal communications channel is when two or more persons communicating directly face to face, person to audience, over the telephone, or through e-mail. ==Definition==...")
Personal communications channel is when two or more persons communicating directly face to face, person to audience, over the telephone, or through e-mail.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Personal communications channel. Two or more persons communicating directly face to face, person to audience, over the telephone, or through e-mail.
