Selective distribution
Revision as of 13:21, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Selective distribution is the use of more than a few but less than all of the intermediaries who are willing to carry a particular product. ==Definition== According to M...")
Selective distribution is the use of more than a few but less than all of the intermediaries who are willing to carry a particular product.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Selective distribution. The use of more than a few but less than all of the intermediaries who are willing to carry a particular product.
