Served market

From CNM Wiki
Revision as of 13:22, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Served market refer to all the buyers who are able and willing to buy a company's product. ==Definition== According to Marketing Management by Keller and Kotler (15th ed...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Served market refer to all the buyers who are able and willing to buy a company's product.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Served market. All the buyers who are able and willing to buy a company's product.