Service
Revision as of 13:27, 4 June 2020 by MariamKhalid (talk | contribs)
Service is a product in a form of work carried out or on behalf of others.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Service. Any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
