Showrooming
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Showrooming is when consumers physically examine a product and collect information in a store but make their actual purchase from the retailer later online, or from a different retailer altogether, typically to secure a lower price.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Showrooming. When consumers physically examine a product and collect information in a store but make their actual purchase from the retailer later online, or from a different retailer altogether, typically to secure a lower price.
