Public relations
Revision as of 13:36, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products. ==Definition== According to Marketing Man...")
Public relations (PR) is a variety of programs designed to promote or protect a company's image or its individual products.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Public relations (PR). A variety of programs designed to promote or protect a company's image or its individual products.
