Publicity
Revision as of 13:36, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Publicity is the task of securing editorial space—as opposed to paid space—in print and broadcast media to promote something. ==Definition== According to Marketing M...")
Publicity is the task of securing editorial space—as opposed to paid space—in print and broadcast media to promote something.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Publicity. The task of securing editorial space—as opposed to paid space—in print and broadcast media to promote something.
