Reference price
Revision as of 20:23, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Reference price is pricing information a consumer retains in memory that is used to interpret and evaluate a new price. ==Definition== According to Marketing Management...")
Reference price is pricing information a consumer retains in memory that is used to interpret and evaluate a new price.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Reference price. Pricing information a consumer retains in memory that is used to interpret and evaluate a new price.
