Retailer

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Retailer is a merchant who buy goods from wholesalers for resale to customers.

Definitions

According to College Accounting: A Practical Approach by Slater (13th edition)‎,

Retailer. A merchant who buy goods from wholesalers for resale to customers.

According to Marketing Management by Keller and Kotler (15th edition),

Retailer (or retail store). Any business enterprise whose sales volume comes primarily from retailing.


Related concepts

Related lectures