Retailing
Revision as of 20:28, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Retailing refer to all the activities in selling goods or services directly to final consumers for personal, non-business use. ==Definition== According to Marketing Mana...")
Retailing refer to all the activities in selling goods or services directly to final consumers for personal, non-business use.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Retailing. All the activities in selling goods or services directly to final consumers for personal, non-business use.