Risk analysis
Revision as of 20:30, 4 June 2020 by MariamKhalid (talk | contribs)
Risk analysis is a method by which possible rates of returns and their probabilities are calculated by obtaining estimates for uncertain variables affecting profitability.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Risk analysis. A method by which possible rates of returns and their probabilities are calculated by obtaining estimates for uncertain variables affecting profitability.
