Sales budget
Revision as of 20:34, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Sales budget is a conservative estimate of the expected volume of sales, used for making current purchasing, production, and cash flow decisions. ==Definition== According...")
Sales budget is a conservative estimate of the expected volume of sales, used for making current purchasing, production, and cash flow decisions.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Sales budget. A conservative estimate of the expected volume of sales, used for making current purchasing, production, and cash flow decisions.
