Stakeholder-performance scorecard
Revision as of 20:38, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Stakeholder-performance scorecard is a measure to track the satisfaction of various constituencies who have a critical interest in and impact on the company's performance....")
Stakeholder-performance scorecard is a measure to track the satisfaction of various constituencies who have a critical interest in and impact on the company's performance.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Stakeholder-performance scorecard. A measure to track the satisfaction of various constituencies who have a critical interest in and impact on the company's performance.
