Strategy
Revision as of 20:47, 4 June 2020 by MariamKhalid (talk | contribs)
Strategy is a plan of action or policy designed to achieve a major or overall aim.
Definition
According to Management by Robbins and Coulter (14th edition),
- Strategy. The plan for how the organization will do what it's in business to do, how it will compete successfully, and how it will attract and satisfy its customers in order to achieve its goals.
According to Marketing Management by Keller and Kotler (15th edition),
- Strategy. A company's game plan for achieving its goals.
