Sub-brand
Revision as of 20:48, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Sub-brand is a new brand combined with an existing brand. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Sub-brand. A new b...")
Sub-brand is a new brand combined with an existing brand.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Sub-brand. A new brand combined with an existing brand.