Sub-brand

From CNM Wiki
Revision as of 20:48, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Sub-brand is a new brand combined with an existing brand. ==Definition== According to Marketing Management by Keller and Kotler (15th edition), :Sub-brand. A new b...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Sub-brand is a new brand combined with an existing brand.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Sub-brand. A new brand combined with an existing brand.