Target costing
Revision as of 21:00, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Target costing is deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors' prices. ==Definition== According to ...")
Target costing is deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors' prices.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Target costing. Deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors' prices.