Value chain
Revision as of 21:12, 4 June 2020 by MariamKhalid (talk | contribs)
A value chain is the entire series of organizational work activities that add value to each step from raw materials to finished product.
Definition
According to Management by Robbins and Coulter (14th edition),
- Value chain. The entire series of organizational work activities that add value to each step from raw materials to finished product.
According to Marketing Management by Keller and Kotler (15th edition),
- Value chain. A tool for identifying ways to create more customer value.
