Value network
Revision as of 21:14, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Value network is a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings. ==Definition== According to Marketing Manageme...")
Value network is a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Value network. A system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings.
