Value pricing
Revision as of 21:14, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Value pricing is winning loyal customers by charging a fairly low price for a high-quality offering. ==Definition== According to Marketing Management by Keller and Kotle...")
Value pricing is winning loyal customers by charging a fairly low price for a high-quality offering.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Value pricing. Winning loyal customers by charging a fairly low price for a high-quality offering.
