Zero-level channel
Revision as of 21:25, 4 June 2020 by MariamKhalid (talk | contribs) (Created page with "Zero-level channel (direct marketing channel) is a manufacturer selling directly to the final customer. ==Definition== According to Marketing Management by Keller an...")
Zero-level channel (direct marketing channel) is a manufacturer selling directly to the final customer.
Definition
According to Marketing Management by Keller and Kotler (15th edition),
- Zero-level channel (direct marketing channel). A manufacturer selling directly to the final customer.
