Durability

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Durability is the measure of a product's expected operating life under natural or stressful conditions.

Definitions

According to Marketing Management by Keller and Kotler (15th edition),

Durability. A measure of a product's expected operating life under natural or stressful conditions.

According to Managing Quality by Foster (6th edition),

Durability. A dimension of quality that refers to a product's capability to withstand stress or trauma.

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