SWOT analysis
SWOT analysis (alternatively known as SWOT framework; hereinafter, the Framework) is a tool that maps analyses of the enterprise environment. SWOT is an acronym for strengths, weaknesses, opportunities, and threats.
Definition
According to Management by Robbins and Coulter (14th edition),
- SWOT analysis. An analysis of the organization's strengths, weaknesses, opportunities, and threats.
Components
- Strength. Any activity the organization does well or its unique resource.
- Weakness. An activity the organization does not do well or a resource it needs but does not possess.
- Opportunity. A positive trend in the enterprise environment.
- Threat. A negative trend in the enterprise environment.
