Competitive analysis

Competitive analysis is feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.

Definition

According to the Juran's Quality Handbook by Defeo (7th edition) ,

Competitive analysis. Feature-by-feature comparison with competitors’ products; usually a matrix depicting a feature-by-feature comparison to the competition, with particular regard to best-in-class targets.