Market leadership
Revision as of 20:21, 3 July 2020 by EshwaN (talk | contribs) (Created page with "Market leadership is the result of entering a new market first and gaining superiority that marketers call a franchise. ==Definition== According to Juran's Quality Hand...")
Market leadership is the result of entering a new market first and gaining superiority that marketers call a franchise.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Market leadership. The result of entering a new market first and gaining superiority that marketers call a franchise.