Market leadership

From CNM Wiki
Revision as of 20:21, 3 July 2020 by EshwaN (talk | contribs) (Created page with "Market leadership is the result of entering a new market first and gaining superiority that marketers call a franchise. ==Definition== According to Juran's Quality Hand...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Market leadership is the result of entering a new market first and gaining superiority that marketers call a franchise.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Market leadership. The result of entering a new market first and gaining superiority that marketers call a franchise.